In-Home Personal Training Rates: How to Charge and What to Expect [2023]

in-home personal training rates

If you're considering starting or expanding your career as an in-home personal trainer, setting the right rates can be challenging. Whether you’re just starting or already established, figuring out your rates can be tricky. In this comprehensive guide, we’ll discuss everything from beginner rates to advanced pricing strategies so that you can choose the best pricing model for your business.

Beginner Rates for In-Home Personal Training

When starting, it’s essential to set rates that won't scare off potential clients but are also fair to you. The national average for beginner in-home personal trainers is around $60 per hour [^1]. However, this rate can differ depending on multiple factors such as your experience, location, and expertise.

Factors that Affect Beginner Rates

  • Experience: As a beginner, clients will undoubtedly compare your rates to those of established trainers. So, it would be best to be realistic about your experience when setting rates.
  • Location: Your location is a critical factor in determining your rates. If you’re living in a large metropolitan area, you can charge more compared to rural areas because of the higher cost of living and increased competition.
  • Expertise: Specializing in a specific niche can help increase your rates. If you have expertise in post-rehabilitation exercises, pre-natal training, or hi-intensity interval training (HIIT), you might be able to charge a premium.

Beginner Pricing Strategies

When you are starting, focus on building your client base by offering attractive deals. For example, you can offer a lower rate for bulk session purchases, such as 5 sessions for $250 or ten sessions for $400. You can also offer free consultations or discounted trial sessions [^2]. Make sure potential clients know that these deals are only available for a limited time.

Advanced Rates for Established In-Home Personal Trainers

Once you’ve become an established in-home personal trainer, you can gradually increase your rates. However, you must have a good client base and a proven track record.

Factors that Affect Advanced Rates

  • Client Retention: You keep your clients happy by getting them the results they seek. As your client retention rate increases, you can increase your rates.
  • Location: If you're in an affluent area, you might be able to charge more. However, you also need to keep in mind that clients in these areas can be more demanding.
  • Specialization: In-home personal trainers who have specialized experience have a distinct advantage. For example, a personal trainer who specializes in post-rehab training might be able to charge more than one with only general training experience.

Advanced Pricing Strategies

One way to increase your prices is by offering more in each session. You can do this by adding new exercises, teaching advanced techniques, or incorporating cutting-edge equipment. Clients who see improvements are usually willing to pay more to continue their fitness journey with you [^3].

Another way to increase prices is by providing flexible payment options. Instead of insisting that clients pay by the hour, you could offer packages with varied payment plans. For example, you could offer a 12-week program with three payment options to make it more accessible to potential clients.

Frequently Asked Questions about Personal Training Rates

Is it worth getting a personal trainer?

Personal trainers can be incredibly beneficial for those trying to improve their fitness. The primary benefits are:

  • You will receive personalized workout plans that are tailored to your specific needs.
  • A great personal trainer will keep you motivated and accountable throughout your fitness journey.
  • You’ll learn proper exercise techniques, which can help reduce injury and make your workouts more effective.

How much should I charge clients for personal training?

It depends on several factors, like your level of expertise, client location, and the competition in the area. Beginner trainers typically charge between $50 and $70 per hour, while advanced trainers can charge much more, ranging from $100 to $300 per session.

What do most personal trainers charge per hour?

The average national price is around $60. However, this varies depending on experience, location, and expertise.

How much should a 30-minute personal training session cost?

Generally, half-hour sessions cost about 50% of the hourly rate. Hence, if your hourly rate is $60, a 30-minute session would cost $30.

How much does a personal trainer cost in Jacksonville FL?

The average hourly rate for a personal trainer in Jacksonville, Florida, is between $60 and $90 per session [^4].

Quick Tips and Facts

  • Some trainers prefer to charge per session or set rates for a specific program rather than an hourly rate.
  • Offering discounts during off-peak seasons or times can help get more business.
  • Personal trainers can charge more when training couples or groups compared to individuals [^5].
  • According to a survey conducted by the Bureau of Labor Statistics, personal training jobs will increase by 10% by 2026 [^6].


When it comes to determining in-home personal training rates, several factors come into play. Be transparent and clear with your pricing structure and good communication with clients is always key. Consider offering flexible pricing structures and discounts to attract new clients. Don't undersell yourself and remember that charging too little won’t necessarily increase customer satisfaction if they feel that you are offering cheap services.

By providing consistency in training procedures, delivering the appropriate level of service, and setting competitive rates, you will run a successful in-home personal training business. Remember that your customer’s success is your success and their personal goals should be your main focus.

Don’t be intimidated by other trainers' pricing levels, but make sure your rates reflect your experience and level of service. Finally, make sure you provide an experience that your clients appreciate, and you will see a steady increase in business over time.

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